KATIMEX Cielker GmbH

KATIMEX Cielker GmbH is based in Jünkerath and is an owner-managed company with around 50 employees. As an international manufacturer and supplier of cable laying technology, KATIMEX combines clever applications and optimum benefits with quality "Made in Germany". More than 40 years of specialist knowledge guarantee a safe work facilitation in the areas of building, fibre optic and power cable laying.

Katimex Website

Well equipped for digitisation with Master PIM, new website and new online shop

How KATIMEX Cielker GmbH introduced a central product information management system with Master PIM and integrated a product catalogue into the new website via the ContentBox.


In order to offer customers the most comfortable access to current product data and a modern ordering process in the future, KATIMEX was to implement a new website and an online shop. A central Product Information Management (PIM) system was to be introduced to ensure a uniform product data status everywhere in the future.


With KATIMEX, we have divided the optimization of product data flows into three steps. While the go-live of the new KATIMEX website was being prepared, we supported KATIMEX in using Master PIM to update the data status of the product information. The updated data was integrated into the new website via the ContentBox and for the final step we are building the new online shop with a direct connection to the PIM.

Step 1: Master PIM Integration

After the provision of the Master PIM Account we reviewed the available data sets together with Fatima Cremer (Project Specialist at KATIMEX) and determined the new data structure. The product information was imported in accordance with BMEcat and is now centrally bundled in one place and can always be retrieved up-to-date.

In future, all product information available in the company will be combined in Master PIM. Missing information is maintained directly in the system.

"We really appreciate the good cooperation and good support during the introduction of PIM," says Fatima Cremer.

Product Catalog: All data is collected, refined and distributed centrally in Master PIM.

Step 2: Digital Product Catalog

After the Master PIM integration, we first integrated a digital product catalog directly into the HubSpot website via the ContentBox Standard. In Master PIM, we designed a ContentBox layout in the KATIMEX design and integrated the profile with only one line of code at https://www.katimex.com/de/produkte. The ContentBox profile is linked to a catalog in Master PIM.

If data is changed there, the changes also appear directly on the website. Using the category tree on the left, visitors can browse through the individual category levels and products. Using the integrated search function, it is also possible to search for articles according to their area of application, article number and product name.

To enlarge the viewing area for product details, the sidebar can be hidden at the touch of a button. The ContentBox has been designed to provide a good insight into the KATIMEX product world on mobile devices as well.

Step 3: Connection to the new online shop

In the last phase of the project, we create a brand new online shop for KATIMEX with a search engine optimized direct connection to Master PIM.

"We are looking forward to taking the last big step with Master PIM", explains Christian Stähr, Managing Director of KATIMEX Cielker GmbH.

(Last update: 08/2019)

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We provide a ready-to-use PIM system for centralized management of product data for companies. Would you like to learn more about product information management? We would be happy to advise you in a free conversation.



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